AI avatars are changing e-commerce video ads. Brands use digital presenters to ship fresh creatives fast, test hooks at scale, and localise for new markets without reshoots. Avatars speak clearly, stay on brand, and let you update scripts in minutes. Choose the right stack first. See the platform matchups : HeyGen AI vs VidAU and Colossyan for TikTok Shop ads . If you rely on face-led explainers or spokesperson spots, review a proven D-ID alternative to compare realism, rights, and pricing. Build a repeatable workflow. Select the ideal AI models for video ads that cater to lip sync, voice, and style. Design consistent presenters with this guide to AI character creation . Then turn scripts and product images into ready-to-publish assets using an AI video maker from text and images . Make the message feel human and helpful. Utilise conversational AI for e-commerce to personalise offers, FAQs, and address objections directly within ...