Short videos drive attention on TikTok and Instagram. The challenge lies in making clips that look real, match your brand, and still cost nothing. With the right flow, you plan your content, use a Free AI Video tool, and keep your edits tight for vertical feeds.

Start with a clear concept. Pick one message per video. It might be a quick tip, a strong opinion, or a short story. Write it in one sentence. For example, “How I plan a one-week content calendar in 10 minutes” or “Three mistakes that kill your TikTok hook.” That line guides your script and visuals.
Next, write a simple script. Use short lines. Talk the way your audience speaks. Break the script into three parts. Hook, main point, clear call to action. Keep total length under 120 to 150 words for most TikTok and IG clips. This range fits a 20 to 35-second video with good pacing.
Now move into production with a tool that offers Free AI Video creation. Choose vertical 9:16 format. Set your style. You can go for a talking head with an AI avatar, faceless b-roll with text on screen, or a mix of both. Paste your script, pick a realistic voice, and preview the output.
Focus on realism. Use natural pacing. Avoid robotic delivery. If the AI voice feels too stiff, tweak your script. Shorten lines and remove complex words. Add small filler sounds like “look” or “here is the thing” in moderation. These touches make the voice feel human.
Add captions and a simple design. Many viewers watch with the sound low. Use high contrast text near the centre, without covering the main subject. Keep fonts clean. Avoid heavy overlays that scream “template”. A few branded colours and a small logo work better than busy frames.
Finally, upload with intent. Write a caption that repeats the promise of your video. Use 3 to 5 strong keywords that match what people type in search. Ask for one action. Follow, save, comment, or share. When you repeat this process across many clips, your account slowly fills with realistic AI-driven videos that feel made for humans, not for bots.
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